Tim Dams Although the COVID-19 pandemic forced a production slowdown in Hollywood, European shows are gaining unprecedented global traction, becoming a significant catalyst of an ongoing shifting dynamic in IP dominance.Streaming giants have prompted a fundamental shift towards non-English scripted content conquering more global eyeballs, says Guy Bisson of London-based Ampere Analysis.
Although he points out that this trend was “well underway before COVID came along,” within this scenario, shows from continental Europe are now making “unprecedented inroads.”The most recent case in point is “Lupin,” which rapidly reached more than 70 million global households after its January premiere on Netflix, becoming the streamer’s biggest French.
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