Brian Steinberg Senior TV EditorFox Corporation is moving to offer the advertising of the future.The company said it struck a partnership with FreeWheel, a Comcast unit that specializes in digital advertising placement and measurement, to offer addressable advertising on content that is viewed within Comcast properties, such as its Xfinity cable service or its Xfinity Flex or Cox Contour devices.The FreeWheel technology will let advertisers aim to reach specific audiences in video-on-demand content, among other things.
The Trade Desk is the first company to take part, and will let advertisers execute addressable guaranteed campaigns on Fox VOD inventory.
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