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Fox Corp. Makes Significant Investment in Eluvio, a Blockchain Media Startup

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variety.com

Todd Spangler NY Digital EditorFox Corp. announced a strategic investment in Eluvio, giving it a minority stake in the startup whose platform is designed to distribute and monetize premium content using blockchain to verify ownership and provide access control.As part of the investment, the companies also announced that Eluvio will provide the underlying tech platform for Blockchain Creative Labs, the recently launched nonfungible token (NFT) business and creative unit from Fox Entertainment and its Bento Box Entertainment animation studio.The companies said Fox Corp’s investment gives Eluvio a valuation of $100 million (but they didn’t disclose the dollar figure of the media company’s funding, which represented the entirety of Eluvio’s.

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