Google the origins of Flamin’ Hot Cheetos, and one can quickly fall down a rabbit hole of half-truths and urban legends. The popular story – the one now cemented in film history – says that the brand of Cheetos was initially conceived by maintenance worker Richard Montañez.
But thanks to the uplifting version of events presented in Eva Longoria’s “Flamin’ Hot,” the real-life events take a back seat to the positive representation of Mexican American culture onscreen.
Read more on theplaylist.net