‘Flamin’ Hot’ Review: Eva Longoria’s Directorial Debut Is An Inspiring Latino Rags To Riches Story – SXSW
deadline.comThere can be no doubt why Searchlight Pictures was excited to bring Flamin’ Hot, the true life story of the man known as the ‘godfather of hispanic marketing’, to the screen.
Premiering today at SXSW, the life story of Richard Montanez — a high school dropout from a struggling Latino family who worked as a janitor in a Southern California Frito-Lay factory for 10 years — is, at its heart, really a Rocky-style inspirational tale perfect for the Hollywood treatment.
He eventually realized the American dream and rose to one the highest ranks of the company, In choosing Eva Longoria to make her directorial debut, they also have a budding filmmaker determined to make it authentic for the people it is about, not least in insisting and getting a largely Latino group of New Mexican actors, extras, and artisans to bring it to life.
It is, unquestionably, a stand up and cheer, heartwarming tale of success against all odds, about a man who reportedly came up with the idea for Frito-Lays Flamin’ Hot Cheetos, a new brand at the time that would become a $25 billion dollar winner.
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