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Julia MacCary editor Hulu dropped its first trailer for “Flamin’ Hot,” an Eva Longoria-directed film about Mexican immigrant and former Frito-Lay janitor Richard Montañez, who claims he invented Flamin’ Hot Cheetos. The film, streaming June 9, stars Jesse Garcia as Montañez, as well as Annie Gonzales, Dennis Haysbert, Tony Shalhoub, Matt Walsh and Emilio Rivera. Montañez’s story is that while he was working as a custodian at the Rancho Cucamonga Frito-Lay plant, he thought of spicing up Cheetos with chile powder. He contacted executives to pitch the snack and subsequently outsmarted corporate saboteurs, leading him to become a successful author and businessman.

Eva Longoria Tony Shalhoub Dennis Haysbert Matt Walsh Isabella Brana Richard Montanez Gabrielle Solis Emilio Rivera Jesse Garcia Lewis Colick Charlie St Cloud Los Angeles Mexico film stars opera Frito-Lay Origin

Eva Longoria’s ‘Flamin’ Hot’ Is First Feature To Hit Both Hulu & Disney+ In Streaming Debut

EXCLUSIVE: Following the movie’s world premiere at SXSW, Searchlight Pictures’ Eva Longoria feature directorial debut, Flamin’ Hot, will stream on both Hulu and Disney+ on June 9. It’s the first time that a new movie has been made available on both of the Disney-owned OTT services stateside. The pic will stream on Disney+ overseas.

Eva Longoria Devon Franklin Linda Yvette Chávez Richard Montanez Jesse Garcia Annie Gonzalez David Greenbaum Matthew Greenfield Lewis Colick Charlie St Cloud USA film audience exclusive google Enterprise Frito-Lay Feature

SXSW 2023: All Of Deadline’s Movie Reviews

The SXSW Film & TV Festival has returned to Austin, and Deadline’s reviewers are watching all the key films. Here is a compilation of our reviews from the fest, which last year was the launchpad for newly-minted Oscar winner Everything Everywhere All at Once. The Daniels’ wild sci-fi action comedy is the first pic to debut at SXSW and go on to win Best Picture at the Academy Awards.

Kaia Gerber Hugh Grant Nicholas Galitzine Chris Pine Sophia Lillis Dennis Haysbert Michelle Rodriguez John Francis Jonathan Goldstein Justice Smith Ruby Cruz Chloe Coleman Emma Seligman Linda Yvette Ayo Edebiri Rege-Jean Page Emilio Rivera Rose Liu Jesse Garcia Annie Gonzalez Lewis Colick Miles Fowler city Havana film google action Progressive Compilation Enterprise Oscar

‘Flamin’ Hot’ Director Eva Longoria Brings Authenticity — and Avoids Controversy — at SXSW Premiere

Adam B. Vary Senior Entertainment Writer Eva Longoria’s feature directorial debut, “Flamin’ Hot,” had audiences on fire at its world premiere at the SXSW Film Festival on March 11 — while deftly navigating the controversy surrounding the film’s subject without ever addressing it by name. The movie is based on the life of former Frito-Lay executive Richard Montañez, played by Jesse Garcia (“Quinceañera,” “Narcos: Mexico”), who has said that he was responsible for inventing the Flamin’ Hot Cheetos brand when he was working as a janitor for the company. Before “Flamin’ Hot” went into production in 2021, however, Montañez’s claims were disputed by a Los Angeles Times report in which Frito-Lay stated that an internal investigation turned up no evidence that “Richard was involved in any capacity in the Flamin’ Hot test market” in 1990. Instead, the Times’ story attributed a Frito-Lay factory in the Midwest with spearheading the Flamin’ Hot brand and credited Montañez for helping to bring to market the Flamin’ Hot Popcorn brand and a line of spicy products called Sabrositas.

Eva Longoria Adam B.Vary-Senior Richard Montanez Jesse Garcia Lewis Colick Los Angeles Mexico Entertainment film audience reports testing Frito-Lay controversy authenticity

‘Flamin’ Hot’ Review: Believe It or Not, This Neato Latino History Lesson Will Change Your Take on Cheetos

Peter Debruge Chief Film Critic Americans can’t get enough of processed corn. They eat it for breakfast, in cereal form, and all throughout the day, snacking on cookies and crackers and chips, often washing it down with soda (sweetened with high-fructose corn syrup, naturally). Premiering at the SXSW Film Festival, “Flamin’ Hot” tells the backstory of Frito-Lay’s insanely popular, ultra-spicy line of snack chips — the ones that singe your taste buds and stain your fingers a radioactive red — as marketing guru Richard Montañez lays it out in his memoir, “A Boy, a Burrito, and a Cookie: From Janitor to Executive.” After a rough start selling drugs and hustling on the streets of East Los Angeles, Montañez got a job cleaning the machines at Frito-Lay’s Rancho Cucamonga plant and worked his way up to head of Multicultural marketing. Along the way, he may or may not have invented the recipe for Flamin’ Hot Cheetos, Doritos, et al.

Eva Longoria Peter Debruge Linda Yvette Chávez Richard Montanez Lewis Colick Horatio Alger Los Angeles Los Angeles USA Hollywood film audience Love Corning Frito-Lay Change

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