SXSW Nabs ‘John Wick 4’ for Secret Screening Slot
variety.comMatt Donnelly Senior Film Writer John Wick is battling his way to Austin, Texas. The fourth installment in Keanu Reeves’ runaway hit franchise has the honor of being this year’s “secret screening” at the SXSW Film Festival, multiple sources told Variety.
The film will show next week on the ground in Texas at a major venue, the sources added. Distributor Lionsgate and SXSW Film Festival organizers would not comment on this story, most likely trying to preserve the fan experience.
One source added that digital marketing will come into play with how and when lucky guests nab tickets to the screening. “John Wick 4” hosted its world premiere in London earlier this week, followed by a screening in Berlin.
SXSW will mark the first domestic public screening for the action film, the first three parts of which have grossed nearly $600 million at the global box office.
Read more on variety.com
