EXCLUSIVE: The John Wick franchise has flourished in its post theatrical market, and strong the Keanu Reeves action series will remain in that sector.
Ahead of John Wick: Chapter 4‘s opening tomorrow, Lionsgate has unveiled its largest consumer products program to date for the film.
Together with the studio’s global consumer products representative, licensing giant IMG, a diverse range of John Wick products have been curated including an apparel collection with American Classics (currently available at Box Lunch, Spencer’s and Hot Topic) as well as a collectible figures line with YouTooz launching later this year.
In addition, other partners include Hot Toys for John Wick action figures, Prime 1 for statues, and Medicom for collectibles.
Read more on deadline.com