Creative director Stillz & stylist Chloe Delgadillo walk Billboard through the viral music video. Bad Bunny’s “Yo Perreo Sola,” released March 27, is currently the most-watched Latin music video worldwide.
Featuring Bad Bunny in drag, it’s as visually eye-opening as it is conscientious, talking about respect for women and highlighting the LGBT community, a departure for Latin urban music. “The video is 100% Benito,” Stillz, Bad Bunny’s creative director for all his videos and social content, tells Billboard.
Stillz is a 21-year-old Colombian photographer who met Bad Bunny (real name Benito Martinez) through Orli Arias, J Balvin’s photographer.
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