Endeavor Group Holdings is close to a deal to sell a majority interest in its content unit to South Korea media company CJ ENM, according to people familiar with the pending transaction.The CJ investment is said to be in the $900 million to $1 billion range.
CJ, which gained a wider profile in Hollywood by backing 2020 Oscar winner Parasite, would control 80% of the Endeavor Content scripted business, with Endeavor retaining 20%.The divestiture of Endeavor Content has been expected for months and followed expressions of interest from numerous parties.
Last February, Endeavor’s WME signed a franchise agreement with the Writers Guild of America. Guild members had argued that agencies owning their own production companies and representing
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