Dyson is a brand known for making huge waves in the haircare industry, from its Supersonic Hair Dryer, which launched in 2016, to its mega popular Airwrap which followed two years later.
The trendsetting brand has done it again with its latest piece of kit, the Dyson Airstrait, which officially launched at Boots today (February 21).
Dyson's next-generation hair straightener, which was released over in the states last year and on the Dyson website in the UK earlier this month, is said to transform wet hair and create salon-quality smooth and straight without the potential damage incurred by traditional hairdryers and straighteners.
The straightener comes in at £449.99, so it's definitely not cheap, but those who have already purchased the gadget say 'it's worth every penny'.
Read more on manchestereveningnews.co.uk