By Leo Barraclough Senior International Correspondent Discovery U.K. has rebranded its free-to-air channels, including Quest, Quest Red, Really, HGTV, Food Network and DMAX to align them with dplay, Discovery’s ad-funded streaming service.
Discovery said the rebrand was born out of research that “highlighted the popularity of dplay amongst consumers and its potential as a unifying umbrella brand for the linear channel brands.” The company added that it would facilitate “a frictionless transition between the on-air channels and between the linear and streaming brands.” The branding work was created in-house by Discovery Creative London, based on a refresh of Dplay Nordics by Red Bee Creative last year.
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