Leo Barraclough-Senior Entertainment Align Leo Barraclough-Senior

Discovery Rebrands Free-to-Air Channels in U.K. to Align With Dplay

Reading now: 667
variety.com

By Leo Barraclough Senior International Correspondent Discovery U.K. has rebranded its free-to-air channels, including Quest, Quest Red, Really, HGTV, Food Network and DMAX to align them with dplay, Discovery’s ad-funded streaming service.

Discovery said the rebrand was born out of research that “highlighted the popularity of dplay amongst consumers and its potential as a unifying umbrella brand for the linear channel brands.” The company added that it would facilitate “a frictionless transition between the on-air channels and between the linear and streaming brands.” The branding work was created in-house by Discovery Creative London, based on a refresh of Dplay Nordics by Red Bee Creative last year.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA