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'Didn't know' Clarkson's Farm's Kaleb Cooper breaks silence on being branded a 'sell-out'

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express.co.uk

Amazon Prime Video series Clarkson’s Farm, faced backlash when he began work on other projects. He has spoken about how he decides which brands to partner with and how the backlash has affected his future decisions.The endearing farmer from Chipping Norton rose to fame as Jeremy Clarkson’s sidekick on the show.Kaleb has said in a new interview that he felt overwhelmed by the “offers” he received from brands wanting to work with him.The 23-year-old said his life changed very quickly.He said: “I got famous, suddenly, and I got all these offers and I didn’t know what to say yes to.”One particular collaboration which led to Kaleb being branded a “sell-out” by some social media users was his paid partnership with the fast food giant McDonald’s.He worked with the restaurant chain on their campaign in November last year, but some fans didn’t approve and they took to social media to share their frustrations.In the McDonald’s advert, which Kaleb posted to his Instagram account, the company described how they were aiming to be more environmentally friendly with their cooking oil.The post was shared in view of over 900,000 of his social media followers.It divided fans.He wrote: “#AD @McDonaldsUK got me to trade in my tractor for the day for one of its trucks.“I was shown how the used cooking oil is turned into biodiesel that powers over half of its delivery trucks!“Check out my video to see how McDonald’s (and me) is powered by fries.“#PlanForChange.”The clip sees Kaleb tell the camera: “Hello, I’ve left the tractors and the countryside behind as McDonald’s is doing something very interesting with their delivery trucks and I want to find out more.“I love fries and I love the environment.“How can the two possibly be linked?”Kaleb.

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