binge-spending on helicopters to hiring private celebrity chefs, ultra-high-net-worth individuals (UHNWIs) are already in their post-lockdown element.
But what to do with the kids?The answer: hire the very best to entertain and educate them. For while the parents hobnob over lunch, exclusive private members’ clubs for children and elite nanny agencies have seen soaring demand in requests to keep the kids occupied at all costs.
Jenya Di Pierro, the asset manager-turned-founder of Cloud Twelve, the exclusive Notting Hill private member’s club specialising in ‘wellness and lifestyle’, says her company has received an influx of new membership enquiries in recent months.
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