As buyers wander the vast halls of the Palais in Cannes this week taking meetings and exploring the next generation of TV shows, they will no doubt be wowed by some supremely premium content.
But there is no escaping the fact that, in 2024, financing a show is harder than ever. Reaching greenlight has been transformed into an ever-more complicated jigsaw.
A nasty combination of the global recession, streamer cutbacks, rising costs and heightened competition has led to a situation whereby crossing the 100% investment line can feel like threading a camel through the eye of a needle.
The concept of a soft greenlight, a show that is all but there yet needs that final 10-20% investment, has entered common parlance.
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