variety.com
24.05.2022 / 15:57
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Subscription Video Continues to Gain in Japan – Study
Patrick Frater Asia Bureau ChiefSubscription video streaming services in Japan counted 48.4 million subscribers at the end of the first quarter, with Netflix and Amazon Prime Video accounting for nearly half of the market.The data is part of the latest research from research firm Media Partners Asia and is partially based on its sister company AMPD’s proprietary household measurement service.The strength and implied profitability of platforms in Japan is significant at a time when media and entertainment firms have endured a stock market rout, with investors changing focus from top line growth to costs and profitability.MPA’s “Japan Online Video Consumer Insights & Analytics” report for the end of the first quarter showed Amazon Prime accounting for 34% of total subscriptions, Netflix 14% and Hulu Japan 6%. They were followed by Abema TV, TVer and U-Next significant in the AVOD, freemium and SVOD categories, while Disney+ is steadily growing its reach in the market.