Todd Spangler NY Digital EditorInfluencer marketing company CreatorIQ announced that it closed a new $40 million funding round, looking to enhance tools for e-commerce and measurement of campaigns featuring internet-famous stars.The funding came from from existing investors TVC Capital, Kayne Partners Fund (the private equity group of Kayne Anderson Capital Advisors), Affinity Group and Unilever Ventures (which is also a Creator IQ customer).
In addition, Silver Lake Waterman, a division of Silver Lake that focuses on later-stage growth companies in the technology sector, joined the round as a new investor.
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