Kitten Bowl Officially Moves to GAC Media, Gets Renamed After Hallmark Cancellation (EXCLUSIVE)

variety.com:

Emily Longeretta GAC Media has acquired and renamed the Kitten Bowl, once a Hallmark Channel staple, Variety can exclusively reveal.

The new special, set to premiere on Sunday, Feb. 12, 2023, will be titled “Great American Rescue Bowl.”“The plight of animal homelessness continues to be pervasive throughout the country, so being able to televise a proven difference maker in helping pets find their forever homes was an easy decision,” says GAC Media CEO Bill Abbott. “We’re incredibly proud to welcome ‘Great American Rescue Bowl’ to GAC Family and are excited about this massive, fan-favorite event being an annual anchor to the network’s pet-centric programming.”“Great American Rescue Bowl” will showcase kittens, puppies, cats and dogs, available for adoption at shelters all over the country.

The Kitten Bowl facilitated more than 75,000 shelter pet adoptions since its 2014 debut and always partnered with North Shore Animal League America.“I couldn’t be more excited that ‘Great American Rescue Bowl’ is coming to GAC Family,” Beth Stern, foster parent and national spokesperson for North Shore Animal League America, says. “Hundreds of shelters across the country have participated throughout the years and tens of thousands of animals have been adopted as a result of these special events.

I look forward to continuing the rich tradition of representing our kitten players and saving lives.”Joanne Yohannan, senior vice president of operations at North Shore Animal League America, adds, “We are thrilled that ‘Great American Rescue Bowl’ and bowl watch parties will be returning in 2023.