enfant terrible has to grow up and start thinking about share prices one day. James Jebbia – the American-born, British-raised designer who kicked off the New York streetwear revolution when he launched Supreme – knows this better than anyone.
From its origins as a small shop in Lower Manhattan, Supreme went on to have a major impact on the industry, changing youth fashion as we know it and introducing an aesthetic (all oversized hoodies, print T-shirts and thick-soled trainers) that the most expensive brands in the world would one day emulate.
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