Eli Countryman As if Chateau Marmont wasn’t exclusive enough already.Owner André Balazs has revealed that he’s transforming the iconic hotel into a private members club by the end of the year.The COVID-19 pandemic accelerated the plan Balazs had been considering for about three years, he told the Wall Street Journal.
The hotel received a decrease in clients as travel tourism plummeted and safety concerns increased, and the hotelier believes that the new strategy would generate a form of comfort to guests as the main reason for speeding up its rollout.Guests who know fellow guests and where they have been during the pandemic era are likely to have a higher level of psychological comfort when staying at the hotel, he said.
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