CBS Sports, Fingers Crossed, Welcomes Advertisers “Back To Live Programming”
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deadline.comBy Dade Hayes Finance Editor Like its big-media peers, ViacomCBS is coping with myriad questions about the road to recovery through COVID-19, but its message to advertisers this week included a particularly bullish statement from CBS Sports. “The absence of sports is something we certainly miss dearly,” James Brown, host of studio show The NFL Today, presiding over a video segment in Tuesday’s CBS-centric portion of the company’s online upfront. “That’s why we’re pleased to welcome you back to live programming on CBS Sports.” Production across the board has been almost completely frozen by the pandemic, throwing major wrenches into broadcast schedules and jeopardizing billions in ad revenue.
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