Dade Hayes Finance EditorWith the start of an NFL season like no other just days away, CBS Sports chairman Sean McManus said advertising sales are on pace with the 2019 season, with a sizable chunk of Super Bowl inventory sold out.On a Zoom call with the media lasting an hour and a half, McManus acknowledged that broadcasts will bear the marks of the two major themes of 2020: social justice issues and COVID-19.
The network’s goal will be to strike a balance between acknowledging Black Lives Matter and other political and social flash points and serving fans looking only for game action.“We’re not going to keep our heads in the sand,” McManus said.
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