JOHN Lewis have made Captain Tom Moore a target for their coveted Christmas advert. The advertising company working on the retail giant’s campaign, Adam&EverywhereDBB, have pitched ideas around Tom, 100, for the upcoming campaign. ⚠️ Read our coronavirus live blog for the latest news & updates Insiders said conversations around the inclusion of the war veteran’s feat of raising £33m for the NHS had taken place in recent weeks.
A source said: “Tom’s fundraising touched the nation and going forward he will remain a figurehead of what was good during the pandemic. “For many Tom became totally unifying and those working on the campaign for John Lewis’ next advert want to join in that celebration. “The coming together of the nation during this.
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