The bombshell acquisition of ICM Partners by CAA will strengthen a collective commitment to client representation, the principals behind the deal said in an interview with Deadline this morning.Among other issues, CAA’s Richard Lovett, Bryan Lourd and Kevin Huvane and ICM Partners head Chris Silbermann told Deadline they believe the deal will pass muster from an anti-trust standpoint, and with the guilds.
The agencies eventually will end up in one headquarters, but for now they are in physical proximity so there will be no rush once both offices fully reopen after being long shuttered by the Covid pandemic.
The deal takes shape as all the major agencies end the packaging business that was a staple, after a brutal standoff with the Writers
Read more on deadline.com