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Building a Billion Dollar Indian Content Studio Requires Alchemy, Says Applause Entertainment’s Sameer Nair

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23.11.2021 - 16:59

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Patrick Frater Asia Bureau ChiefIn the space of five years, TV veteran Sameer Nair has built Applause Entertainment into a powerhouse supplier of Indian content that is being hungrily consumed by the sub-continent’s streaming platforms.

Built with the backing of the Aditya Birla conglomerate, Applause shows no interest in becoming a streamer or venturing into India’s still large broadcast TV market.

Rather it is positioning itself as a gun for hire, and a creative studio that will work with everyone.Speaking Tuesday at the APOS India conference, Nair described the strategy as a akin to being an alchemist.“If you’re going to make a billion-dollar company, there are two or three moving parts.

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