BTS have threatened to boycott HYBE, the K-pop boyband’s label, over its plans to launch Non-fungible tokens (NFTs).Yesterday (November 4), the South Korean entertainment giant announced plans to partner with fintech company Dunamu to launch a new NFT-focused venture that would use IP-based on its artists, such as BTS and TXT, to create digital assets.
One specific example used by HYBE chairman Bang Si-hyuk was photocards, collectable cards featuring images of K-pop idols.“We’re working with Dunamu to create a way to expand the fan experience more diversely and securely, such as digitally authenticating the uniqueness of these photocards and making them permanent, but also allowing them to be collected, exchanged and displayed in a global.
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