ViacomCBS has named Bryon Rubin COO of the CBS Entertainment Group, the company's operating division that includes the CBS network, CBS Studios, the CBS Television Stations and CBS Television Distribution.
Rubin, who is currently CFO of the division, will continue in that role as well, overseeing all financial and business operations for the unit.
He will report to CBS group president and CEO George Cheeks, who joined the company earlier this year. Rubin, who joined CBS in 1999, had previously served as CFO of the CBS Network, and the CFO of CBS Interactive.
His elevation comes as CBS, and ViacomCBS as a whole, is undergoing a transformative shift toward streaming and direct-to-consumer.
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