READ MORE: Anthony Joshua and Oleksandr Usyk rematch to air on Sky Sports in £25m dealBut the power play by the broadcaster was not just about making money.
It was about trying to striking a blow against Hearn and DAZN, and landing a fight which will draw in up to 1m viewers.Hearn had just orchestrated a £100m deal for Joshua to sign with DAZN in the UK and leave Sky.But a week earlier, he had completed the site fee agreement worth £68m with Saudi to stage the fight in Jeddah.
That included the TV rights, delaying the start of Joshua’s DAZN deal.Is Sky tussling it out with Eddie Hearn good or bad for British boxing?
Let us know in the comments sectionSaudi officials were not happy the DAZN agreement was announced. They felt it was a move to force their hand into giving DAZN the fight.It meant for terse negotiations with the streaming giant for Joshua’s fight with Usyk.
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