It has been dubbed “the Bridgerton effect” as millions hooked on the Regency bodice-ripper have sent demand for lifestyle products linked with the show rocketing.
From embroidery sets similar to those used by aristocratic ladies to while away the time to elegant headbands worn at formal events, Brits are keen to copy the glamorous look of the smash hit Netflix period drama.
Hobbycraft revealed a 1,000% increase in searches for the term embroidery since the show started in December and said sales of stitching kits increased 30% month on month.
According to eBay, interest in corsets - a must-have for the waspish waists of ladies at court - has soared by 39%, searches for headbands rose by 25%, lace tops by 37% and crystal earrings by 34%.
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