A £5.50 baby range which went on sale for the first time in Boots this morning has proven so popular, it sold out in 10 minutes flat.
The range, which claims to be eczema-friendly and suitable for sensitive skin, went on sale for the first time today after being launched by British music artist Krept, co-parent Sasha Ellese, and most importantly, the brand's 'CEO' their baby daughter Nala.
Nala's Baby immediately got people excited when it was announced earlier this year, and has been an instant hit with parents.
The whole range - which includes, baby wash, body butter, lotion, shampoo, conditioner and nighttime oil - has been an instant success, and sold out on the website within ten minutes.
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