Angourie Rice: Last News

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Why Paramount Didn’t Market ‘Mean Girls’ as a Musical: ‘People Tend to Treat’ Them ‘Differently’

Rebecca Rubin Film and Media Reporter You’d be forgiven if you thought butter was a carb, just like it’s totally understandable if you didn’t know the new “Mean Girls” is a musical. Paramount, which released the movie over the Martin Luther King Jr. holiday weekend, chose not to explicitly market it as a song-and-dance spectacle, according to the studio’s president of global marketing Marc Weinstock.
variety.com

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