and worked proved to be a different story. “As time has progressed, we've seen how the skin-care industry and the makeup industry has really developed and pushed the boundaries for what it means to go clean,” says Rivera. “I wanted to do the same with my hair and was sort of shocked at how behind that industry is.
Most hairdressers are old school where they think that in order to deep clean your hair you have to use sulfates, and in order to make your hair smooth and shiny you have to pack it with silicones, which are just micro-plastics.”So she launched her own brand.
Read more on glamour.com