By Mike Fleming Jr Co-Editor-in-Chief, Film Four years ago, the in-home day and date venture Screening Room polarized exhibitors and studios even as its backers and superstar director/shareholders promised windfalls as high as $8 billion in annual revenue to be split between movie makers and exhibitors from the affluent but homebound 25-39 demo.
The disruptive venture is back with a new name – SR Labs — $27.5 million in equity financing, and a new CEO in former Sony Pictures Home Entertainment president Man Jit Singh.
Given the current climate, it seems a model worth re-considering. Founder and ex-SFX Entertainment and JPMorgan Entertainment Partners honcho Prem Akkaraju has been elevated to Executive Chairman; Ex-Intel and Microsoft exec
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