Amazon’s IMDb TV, continuing its push into third-party distribution, has set a deal with Comcast to be integrated into the company’s Xfinity broadband and pay-TV platforms.It is the first agreement for IMDb TV and a pay-TV operator.
Comcast has led its peer group in weaving streaming services into its Xfinity Flex and X1 platforms, pursuing a strategy of reducing friction for viewers as they toggle between pay-TV and streaming.
In recent years, it has made Netflix, Hulu, Disney+, Peacock, YouTube and other streaming outlets available to its subscribers through the Xfinity interface.IMDb TV, which launched as Freedive in early 2019, has ramped up quickly with a slate of original shows and appeal to advertisers in the burgeoning ad-supported
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