Sean Penn’s ‘Flag Day’ Waves At Arthouses In Disconcerting Delta Weekend – Specialty Preview
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deadline.comUnited Artists Releasing opens , directed and starring Sean Penn, in a uneven specialty market where the Delta Variant spike has theaters in key cities requiring proof of vaccination, theaters are hard to book, and hits have been rare since the industry reopened.Eventually “We’ll crack the code, because good movie and good stories win out.” said Erik Lomis, President, Distribution at UAR.
Older demos — the meat-and-potatoes of arthouse — “are less comfortable coming back than we all hoped. It’s a tough, tough market to crack… but there’s nothing like seeing it in a movie theater.”The film from MGM Studios premiered at Cannes and debuts in 24 theaters in 10 markets (NY, LA, San Francisco, Austin, Boston, Chicago, Dallas-Ft.
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