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Sean Penn’s ‘Flag Day’ Fails To Fly As Older Arthouse Crowd Shuns Cinemas – Specialty Box Office
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deadline.comSean Penn’s raised a $1,656 per screen average from 24 runs this weekend, a glum opening for the father-daughter family drama from United Artists Releasing.The film, directed and starring Penn as the most notorious counterfeiter in U.S.
history, along with daughter Dylan Penn, targeted an older, sophisticated demo that’s proving hard to get back. Deadline’s heard that 56% of the audience that did show up was over age 55 – a hefty percentage.UAR’s president, distribution, Erik Lomis told Deadline on Friday the industry is struggling to crack that code, a proposition not made any easier by the Delta variant.
The struggle is clearly ongoing.The film grossed $10,853 on Friday, $18,002 Saturday and an estimated $11,895 on Sunday in ten markets
Read more on deadline.com
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