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Alicia Keys Is Launching a Lifestyle Beauty Brand With e.l.f. Beauty — Get All the Deets!

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Alicia Keys is teaming up with e.l.f. Beauty to launch a new lifestyle beauty brand — and we can hardly wait.In a statement announcing the exciting news on Wednesday, August 5, e.l.f.

revealed that the new launch is a line of “skin-loving, dermatologist-developed, cruelty-free products,” that were created with an authentic voice and inclusive point of view.

The inspiration comes from the 39-year-old’s personal skincare journey and is set to focus on making daily beauty routines a beloved ritual.“For me, you know, beauty is about the soul and the heart and the spirit and what comes through you and what comes out of you,” the Grammy Award-winner said in a video from the brand. “So it’s more than just the surface.

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