After a $2.6 Billion Hit, TV Races to Bring Back Live Sports
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hollywoodreporter.comWith the NBA and Major League Baseball scheduled to return after pandemic-fueled delays (NBA players began arriving at Disney on Tuesday), it’s clear that the relationship between the leagues, the TV networks and big-name advertisers is one of mutual necessity.
The lack of live sports between March and the end of June resulted in $2.6 billion in lost revenue for the TV networks, according to the ad sales intelligence platform MediaRadar.
Now, with games starting up again, the race is on to try and recoup some of that cash. “There is demand both from the audience and from the advertisers, who like the television media format,” says MediaRadar CEO Todd Krizelman.
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