The halls of the Lowes Hotel in Santa Monica will be empty this week but, online, the American Film Market is busier than ever.More film companies will be logging on to this year's online-only version of the AFM than would have set up shop at the Lowes in 2020, even if the coronavirus pandemic hadn't forced the market to go virtual.
AFM organizers on Monday announced that a record 562 exhibitors for 48 countries registered with AFM 2020 Online, which kicks off Nov.9 and runs over the next five days.
In total, participants from 78 countries, including more than 1,450 buyers will Zoom and click their way through this year's virtual market.
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