By Peter White Television Editor EXCLUSIVE: 3 Ball Productions, the company behind Paramount Network’s Bar Rescue, is developing a U.S.
version of pandemic-proof Belgian competition series The Container Cup. In a competitive situation, the company, which previously produced The Biggest Loser, optioned the rights to the Belgian format, which was developed, sold, produced and aired under shelter-in-place orders in the small European country.
It marks one of the first international COVID-proof formats to make it to market with 3 Ball taking it out imminently to broadcasters.
The Container Cup pits athletic celebrities against professional athletes in a series of intense challenges covering a number of sports except it all takes place inside
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