Todd Spangler NY Digital EditorLast year, Patrick Simondac — the makeup artist, digital influencer and entrepreneur known online as Patrick Starrr — noticed a trend of people going back to natural beauty looks during the pandemic.He wondered what that might mean for the brand appeal of Patrick Starrr, whose makeup style he describes as “maximalist,” with a “technique similar to a drag queen.”His YouTube subscriber numbers have held steady: He has 4.4 million subs on YouTube, and more than 12 million followers across all platforms.
But over the past year, Patrick Starrr’s YouTube views did drop — from an average of 4.4 million monthly views in 2019 to 1.6 million in 2020, per analytics firm Social Blade.To Patrick, the quality of engagement.
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