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Will M&S's new 'NOOS' fashion strategy save the retailer?

Steve Rowe reports record

01.06.2021 - 18:09

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telegraph.co.uk

telegraph.co.uk:

30,000 Nobody’s Child frocks in a single week in April. But trend-led items can be hit and miss for M&S, which reported pre-tax losses of £209.4m last week - its first annual loss in 94 years, and its worst year on record.

The struggling clothing department - as well as the impact of Covid - was to blame for this figure, and so chief executive Steve Rowe is embarking on a new strategy that he hopes will turn the division around.

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