Sofia Coppola Donatella Versace London show performer gossips Sofia Coppola Donatella Versace London

Why the best high street collaborations are now with designers you’ve probably never heard of

Reading now: 752
telegraph.co.uk

Sofia Coppola. After a full runway show, Nicki Minaj and Prince (yes, Prince) performed for the A-list guests. And on the morning of the launch itself, shoppers who spent the night camping out on the pavement outside of H&M’s Regent Street flagship in London, just for the chance to be one of the first to shop the collection, received a surprise: an appearance from Donatella Versace herself.

The crowds went wild.That was in 2011. Ten years later, H&M and other high-street retailers pursue a different strategy: small but mighty.A look at H&M’s recent roster of collaborators shows that it’s stepped back from the megabrands and opted instead to partner with small brands with distinct signatures and loyal followings.In the past year, H&M.

Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA