But of course, Boohoo never sold beauty products, and that has been something of a stumbling block for the retailer. It was revealed this week that John Lyttle, chief executive of Boohoo, is in talks to open a small Debenhams store outside of London, focusing solely on beauty.This is likely to have been prompted by beauty brands, who often will want a high street presence for their products.
Particularly middle-market brands, whose sales are so dependent on being able to look, feel and touch products, rather than just clicking to buy online.Beauty is a lucrative industry - something that I feel many fashion-focused retailers such as Boohoo neglect to notice.
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