Topshop was once the most exciting shop in Britain, Wallis collaborated with iconic labels like Chanel and Yves Saint Laurent, Evans brought plus-size to the high-street and Burton was the go-to shop for men’s suiting for decades.But all of them were struggling long before we had heard of a virus from Wuhan, and a new owner can’t just rewind time.
Instead, they will need to update the entire aesthetic for a 2020 mindset and post-pandemic needs. Here’s a direction of travel I think could work for each brand:Anyone who has stepped into the madness of the Oxford Street emporium on a Saturday afternoon knows that Topshop appeals predominantly to young women.
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