Italy region Apulia social pandemic covid-19 economy Italy region Apulia

WATCH: Wedding dress designer burns collection to highlight industry plight

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peoplemagazine.co.za

The Covid-19 pandemic has had a massive impact on the global economy, with thousands of businesses facing closure or significant staff retrenchment.

In Italy, the country’s two-month lockdown has taken its toll on local businesses, including the once-thriving wedding industry.

A wedding dress designer from Italy’s southern Apulia region of Lecce believes that the Italian government’s strict regulations on social gatherings are hurting the industry, and staged a protest by burning part of his 2020-2021 collection.

In a statement on his Facebook page, wedding dress designer Pietro Demita and his business co-owner Silvana Persano thanked the supporters of Diamond Couture, and explained the motivation behind his ‘extreme’ stunt. “It wasn’t easy

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