Brian Steinberg Senior TV EditorNews and sports will definitely have a place in the world of streaming, but may require new formats and programming concepts to make them fit the needs of modern audiences, according to the executive who oversees WarnerMedia’s HBO Max.News and sports programming are a significant factor in keeping consumers tethered to cable and satellite subscriptions in an era rife with cord-cutting, said Andy Forssell, general manager of HBO Max, while speaking Thursday at an investor conference hosted by Barclays.
But the way those formats are presented will likely have to change for streaming viewers, he said.“It’s not just how do we present those games,” he said of streaming sports included in rights deals with the.
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