Brian Steinberg Senior TV EditorWarnerMedia wants to open its kids-content playground to bigger crowds.Known best for Cartoon Network and Adult Swim, two showcases for animation primarily aimed at young male viewers, the AT&T-backed entertainment conglomerate will launch a new preschool brand, Cartoonito, and work to bring more young girls and family viewing into its mix with new concepts that feature female protagonists as well as a weekend family block.Executives believe a ramp-up of programming aimed at these aforementioned audiences will bring a wider array of advertisers to the company, as well as big audiences to HBO Max, the company’s new streaming service.
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