Brian Steinberg Senior TV EditorMany kids love to watch TV, but have little desire to learn the intricacies of the business behind it.
Nickelodeon aims to change that dynamic.The ViacomCBS kids-media giant will host a showcase on March 18 at 4 p.m., all part of the advertising-sales session known as TV’s “upfront” market.
The presentation aims to lure many of the advertising and media-buying executives Nickelodeon needs to fuel its operations. But it’s also something children can also enjoy.“Everyone has been living in a virtual world for a year, so we wanted to do something different,” explains Brian Robbins, Nickelodeon’s president, to Variety in an interview. “We thought, ‘Why not do an upfront through the eyes of the audience, as.
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