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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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AT&T CFO Says WB/HBO Max Release Strategy Has “Worked Out Well For All Involved”

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theplaylist.net

With the early-2021 film schedule in shambles after more studios delay their features into the second half of the year, the controversial deal by WarnerMedia to release its 2021 WB features in theaters and HBO Max simultaneously is starting to look less crazy than it once did.

That said, it’s still a scary proposition and a sign that theatrical releases may not ever be the same. But according to the CFO of AT&T (the parent company of WarnerMedia), this strategy has been working pretty well, so far.

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